Jeff Feldman Avatar

The Twitter War Begins

I can’t wait until it escalates to animated gifs.

Burger King Giving Away Free Smartphones

Smartphones given away with fast food = market saturation.

Accurate phrasing: Would you like to use your new $500 product?

Accurate phrasing: Would you like to use your new $500 product?

The Paradox of Choice in Action
Task
Buy bread
Options
Touch of Honey Whole WheatEarly Bird Multi SeedMighty MultigrainSnappy SourdoughThree Seed SourdoughFrench Whole WheatCalifornia SourdoughHoney Whole WheatNice Grain SourdoughGerman Farm BreadSprouted Wheat Cinnamon RaisinOld Fashioned Whole WheatHearty Nine GrainMarble RyeGreat WhileSpeltSpelt Ancient GrainMultigrain OatDouble FiberCountry Morning WhiteHoney Sweet Whole Wheat100% Whole WheatSprouted BarleySprouted Rye SeedNo SaltLow GlycemicSprouted Sourdough100% Whole Wheat OatmealWhole Wheat 7-Grain100% Whole Wheat (again)Sprouted Whole WheatSprouted MultigrainCalifornia Style Complete ProteinReal BreadWhole Wheat & HoneyMultigrain BreadBlues BreadGood SeedPowerseed21 Whole Grains and Seeds
Result
Utter confusion. No bread purchased.

The Paradox of Choice in Action

Task

Buy bread

Options

Touch of Honey Whole Wheat
Early Bird Multi Seed
Mighty Multigrain
Snappy Sourdough
Three Seed Sourdough
French Whole Wheat
California Sourdough
Honey Whole Wheat
Nice Grain Sourdough
German Farm Bread
Sprouted Wheat Cinnamon Raisin
Old Fashioned Whole Wheat
Hearty Nine Grain
Marble Rye
Great While
Spelt
Spelt Ancient Grain
Multigrain Oat
Double Fiber
Country Morning White
Honey Sweet Whole Wheat
100% Whole Wheat
Sprouted Barley
Sprouted Rye Seed
No Salt
Low Glycemic
Sprouted Sourdough
100% Whole Wheat Oatmeal
Whole Wheat 7-Grain
100% Whole Wheat (again)
Sprouted Whole Wheat
Sprouted Multigrain
California Style Complete Protein
Real Bread
Whole Wheat & Honey
Multigrain Bread
Blues Bread
Good Seed
Powerseed
21 Whole Grains and Seeds

Result

Utter confusion. No bread purchased.

Best parent ever (note the car seat).

Best parent ever (note the car seat).

Can’t … Contain … Excitement …

Can’t … Contain … Excitement …

PSA: If you’re using one of these, it’s not a drone. It’s an RC aircraft with a camera (which have been around for decades). Drones are autonomous.

PSA: If you’re using one of these, it’s not a drone. It’s an RC aircraft with a camera (which have been around for decades). Drones are autonomous.

Happy fourth everyone!

Visited Stonehedge. Think it would be a great location for a Starbucks. High traffic, pleasant setting, area could use wifi.

Visited Stonehedge. Think it would be a great location for a Starbucks. High traffic, pleasant setting, area could use wifi.

Coots turning river trash into a trash-nest. Triumph of nature over the environment or sad commentary on the state of the world?

Coots turning river trash into a trash-nest. Triumph of nature over the environment or sad commentary on the state of the world?